Video: Commercial Video: Ford Fiesta: 2010_Celeb_v1_17

The Ford Fiesta social media campaign kicked off the relaunch of the Fiesta in the US. Swig created a first of its kind viral photo studio, live tweeting images of celebrities and VIPs at the #FiestaCobra concert held on the roof of the Manhattan Automobile Club. As images were published live the @Ford Twitter handle concert goers and fans watching online were able to view and share the images expanding the reach and impact exponentially in real time. These images were some of the first real time social content ever created at live events pushing social into the mainstream of engagement marketing.

The Ford Fiesta social media campaign kicked off the relaunch of the Fiesta in the US. Swig created a first of its kind viral photo studio, live tweeting images of celebrities and VIPs at the #FiestaCobra concert held on the roof of the Manhattan Automobile Club. As images were published live the @Ford Twitter handle concert goers and fans watching online were able to view and share the images expanding the reach and impact exponentially in real time. These images were some of the first real time social content ever created at live events pushing social into the mainstream of engagement marketing.