ROLE: Global Creative Director
COMPANY:
Nura
CAMPAIGN:
Signature Sound
CHALLENGE:
Launch two products in the same category at the same time while completing a ground up rebrand. Drive brand awareness, USP understanding, site traffic and new product sales.
SOLUTION:
NURABUDS come with two ways to listen: out of the box with Nura Signature Sound, a sound curve created with data from over 1 million hearing profiles created with Nura devices or by porting over an Audio Fingerprint created on another Nura device.
RESULTS:
Successful on time product launch along side NURATRUE, July 2021.