Nura - You Are Not Default

NURATRUE LAUNCH CAMPAIGN

 ROLE: Global Creative Director
COMPANY: Nura
CAMPAIGN: You Are Not Default

CHALLENGE:
Launch two products in the same category at the same time while completing a ground up rebrand of Nura. Drive brand awareness, USP understanding, site traffic and new product sales.

SOLUTION:
There’s nothing wrong with your ears. There’s something wrong with your headphones.
NURATRUE are the most advanced true wireless earbuds ever made. All other earbuds, and for that matter all other personal audio products, run on default. NURATRUE custom tune your music to your unique hearing, so you can hear more and feel more than ever before.

RESULTS:
Successful on time product launch along side NURABUDS, July 2021.
© 2021 Mat Szwajkos
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