Surface - Grammy Nominations
The 56th Annual Grammy Nominations
The 56th Annual Grammy Nominations
Surface - Sponsorship and live show campaign
Surface - Sponsorship and live show campaign
ROLE:
Creative Director + Content Strategist
AGENCY:
POSSIBLE
CLIENT:
Microsoft Surface
PROJECT:
56th Grammy Nominations
CHALLENGE:
Create a multi channel social campaign in a week, defining and highlighting Surface's sponsorship of the 56th Grammy’s. Lead a team of creatives and strategists through their first social campaign and live content activation. Create content that alludes to the artists but does not use their names, likenesses or lyrics.
SOLUTION:
Develop and execute a content and creative strategy that can be achieved with no hard cost budget and in 3 days.
RESULTS:
200K+ engagements across 14 Facebook posts +18 Tweets. 8.8M impressions across Facebook and Twitter, 43% share of voice on Twitter for #GRAMMYnoms
