ROLE: Head of Creative
COMPANY:
Amazon
CAMPAIGN:
Alexa In Space
CHALLENGE:
Create a campaign in support of Amazon's partnership with NASA and the Artemis 1 mission to promote Alexa going to The Moon.
SOLUTION:
Build and lead a team of top tier creatives to partner with NASA, Lockheed Martin and Cisco. Partner with A-list talent, Taraji P. Henson and Nick Jonas to promote the mission on their social channels. Produce hero video and photo content for an omni channel media plan.
RESULTS:
Successfully leading the team through a 28 day mission with NASA, creating over 8 hero videos with A-list talent, Amazon employees and Amazon customers.