Hungry Fan - Experience Design
Experience Strategy and Site Redesign
Experience Strategy and Site Redesign
ROLE:
Creative + Design Director
AGENCY: The Starter Agency
CLIENT: Hungry Fan
PROJECT: Full E-com Site Redesign
CHALLENGE:
Hungry Fan had spread its owned digital experience across two platforms, Shopify and Wordpress. They needed a new simplified customer journey, site architecture, tagging system, color palette update to meet accessibility requirements, and unified design system on one platform.
SOLUTION:
Data driven experience strategy through Google analytics, editorial content strategy, tagging system, design system and full site redesign
RESULTS:
A single owned experience on Shopify designed to scale as the business grows.
