Surface - The 56th Grammys
The 56th Annual Grammy Awards
The 56th Annual Grammy Awards
Surface - Live awards show campaign
Surface - Live awards show campaign
ROLE:
Creative Director + Content Strategist
AGENCY:
POSSIBLE
CLIENT:
Microsoft Surface
PROJECT:
56th Grammy Awards
CHALLENGE:
Continue the success of the #GRAMMYnoms campaign through the Grammy Awards show, I was asked to direct the live event newsroom reacting to the live TV broadcast of the 56th Annual Grammy Awards. (A first in POSSIBLE’s history)
SOLUTION:
Create a 30 second spot made to be cut into 4 6 second videos for all platforms. Real time “Gig of a Lifetime” concert photo gallery and videos. Real time award show reactive content built on the successful creative executions of the #GRAMMYnom activation.
RESULTS:
4x the amount of Facebook fan growth then the previous 3 Surface campaigns combined. Millions of impressions before, during and after the live award show. Possible winning the contract to become the agency of record for all editorial content for the Surface social channels.
“This is the best social media execution I have ever seen come out of Microsoft”
- Aaron Lilly, Director Marcom, Microsoft
