ROLE:
Global Creative Director
COMPANY:
Nura
CAMPAIGN:
Signature Sound
CHALLENGE:
Unveil two innovative products in the same category concurrently while executing a complete rebrand of Nura. The objective was to heighten brand awareness, clarify our unique selling propositions, increase site traffic, and boost new product sales.
SOLUTION:
With NURABUDS, we redefined how personal audio is experienced. Offering two distinct listening modes, users can enjoy the out-of-the-box Nura Signature Sound—crafted from data spanning over one million unique hearing profiles—or transfer their personalized Audio Fingerprint from another Nura device. This approach ensured an unparalleled auditory experience tailored to each individual.
RESULTS:
We successfully launched NURABUDS alongside NURATRUE in July 2021, meeting all deadlines. The campaign not only highlighted the unique capabilities of our products but also effectively completed Nura's rebrand, significantly boosting brand awareness, site traffic, and sales.