Introduce a new limited edition of the award-winning NURATRUE earbuds in collaboration with Fool's Gold Records and renowned DJs A-Trak and Nick Catchdubs. The goal was to seamlessly merge music, culture, and cutting-edge technology.
SOLUTION:
We captured the essence of this unique partnership with a vibrant photoshoot and dynamic video content, set against the energetic backdrop of New York City. By focusing on the charismatic DJs and the exceptional product, we highlighted the synergy between Nura and Fool's Gold Records.
RESULTS:
The campaign culminated in a successful, on-time product launch in October 2021, showcasing the limited edition NURATRUE and amplifying both the Nura brand and the influential voices of A-Trak and Nick Catchdubs.