Surface - The 56th Grammys
The 56th Annual Grammy Awards
The 56th Annual Grammy Awards
Surface - Live awards show campaign
Surface - Live awards show campaign
ROLE:
Creative Director + Content Strategist
AGENCY:
POSSIBLE
CLIENT:
Microsoft Surface
PROJECT:
56th Grammy Awards
CHALLENGE:
Building on the success of the #GRAMMYnoms campaign, I was tasked with directing a live event newsroom to react in real time to the 56th Annual Grammy Awards broadcast—an unprecedented endeavor in POSSIBLE’s history.
SOLUTION:
We crafted a dynamic 30-second spot, designed to be segmented into four 6-second videos optimized for all platforms. We also produced a real-time "Gig of a Lifetime" concert photo gallery and videos, alongside award show reactive content that expanded upon the creative success of the #GRAMMYnoms activation.
RESULTS:
The campaign led to a fourfold increase in Facebook fan growth compared to the previous three Surface campaigns combined. It generated millions of impressions before, during, and after the live show, and ultimately secured POSSIBLE the contract to become the agency of record for all editorial content on Surface's social channels.
“This is the best social media execution I have ever seen come out of Microsoft”
- Aaron Lilly, Director Marcom, Microsoft
