Hungry Fan - Experience Design
Experience Strategy and Site Redesign
Experience Strategy and Site Redesign
ROLE:
Creative + Design Director
AGENCY:
The Starter Agency
CLIENT:
Hungry Fan
PROJECT:
Full E-com Site Redesign
CHALLENGE:
Hungry Fan faced the challenge of unifying its digital presence, which was fragmented across Shopify and WordPress. The goal was to streamline the customer journey, revamp the site architecture, implement a new tagging system, update the color palette to meet accessibility standards, and create a cohesive design system—all on a single platform.
SOLUTION:
We leveraged data-driven strategies through Google Analytics to inform our approach, developed an engaging editorial content strategy, and crafted a comprehensive tagging and design system. The entire site was redesigned to deliver a seamless and accessible user experience, unifying Hungry Fan’s digital presence on one platform.
RESULTS:
The project culminated in a robust, scalable e-commerce experience on Shopify, poised to grow alongside the business, providing users with a streamlined and visually cohesive journey.
