Calvin Klein - NY Fashion Week
Calvin Klein Fashion Week
Calvin Klein Fashion Week
NYFW Realtime Content
NYFW Realtime Content
ROLE:
Creative Director
AGENCY:
Swig Social
CLIENT:
Calvin Klein
PROJECT:
NY Fashion Week Live Event Coverage
CHALLENGE:
Calvin Klein tasked Swig Social with capturing the electrifying behind-the-scenes action of their New York Fashion Week shows. They aimed to be the first to share exclusive candid moments and celebrity arrivals on their social feeds, giving fans a backstage pass and front-row seat while the models still graced the runway.
SOLUTION:
We pioneered real-time content solutions, instantly publishing images to Calvin Klein’s social channels. This strategy amplified brand awareness and share of voice, allowing Calvin Klein to control the online narrative and engage fans in the moment.
RESULTS:
The campaign led to a successful five-year partnership between Swig Social and Calvin Klein. We produced 20 Facebook posts and 60 Tweets, garnering over 6,000 retweets and 420K engagements, and achieving 750+ million impressions across global channels.
