Introduce two groundbreaking products simultaneously while spearheading a comprehensive rebrand of Nura. The mission was to amplify brand awareness, convey our unique selling propositions, drive site traffic, and boost new product sales.
SOLUTION:
In a world where default settings reign supreme, we dared to challenge the norm. "There’s nothing wrong with your ears. There’s something wrong with your headphones." Enter NURATRUE, the most advanced true wireless earbuds ever created. Unlike any other earbuds that rely on generic settings, NURATRUE personalizes your audio experience to match your unique hearing profile, allowing you to hear and feel your music like never before.
RESULTS:
We achieved a seamless product launch in July 2021, introducing NURATRUE alongside NURABUDS. The campaign not only highlighted the revolutionary technology but also successfully completed Nura's rebrand, driving significant increases in brand awareness, site traffic, and product sales.