ROLE:
Head of Creative
COMPANY:
Amazon
CAMPAIGN:
Alexa In Space
CHALLENGE:
Embark on a cosmic adventure to elevate Amazon's partnership with NASA and the Artemis 1 mission. The goal? To captivate the world by showcasing Alexa's groundbreaking journey to The Moon.
SOLUTION:
I assembled and led a stellar team of top-tier creatives, collaborating closely with NASA, Lockheed Martin, and Cisco. We executed a live technology test aboard Artemis 1, bringing the project to life with the help of A-list stars Taraji P. Henson and Nick Jonas, who shared the mission with their vast social media audiences. We produced a series of hero videos and captivating photo content for a comprehensive 360-degree campaign, creating a narrative that resonated across all platforms.
RESULTS:
Under my leadership, our team successfully navigated a 28-day mission, producing 8 impactful hero videos and 30 engaging social posts featuring A-list talent, Amazon employees, and loyal customers. The campaign significantly boosted brand awareness for both Amazon and Alexa through a powerful mix of owned, earned, and paid media on a global scale.