The 56th Annual Grammy Nominations
The 56th Annual Grammy Nominations
Surface - Sponsorship and live show campaign
Surface - Sponsorship and live show campaign
ROLE:
Creative Director + Content Strategist
AGENCY:
POSSIBLE
CLIENT:
Microsoft Surface
PROJECT:
56th Grammy Nominations
CHALLENGE:
Craft a compelling multi-channel social campaign within a week to spotlight Surface's sponsorship of the 56th Grammy Awards. Leading a team of creatives and strategists through their first social campaign and live content activation, the objective was to create engaging content that hinted at the artists without using their names, likenesses, or lyrics.
SOLUTION:
We devised an innovative content and creative strategy that could be executed within three days and with no hard cost budget. The campaign cleverly alluded to the nominees through evocative visuals and clever messaging, seamlessly blending Surface's cutting-edge technology with the prestige of the Grammy Awards.
RESULTS:
The campaign achieved over 200K engagements across 14 Facebook posts and 18 Tweets, with 8.8M impressions across Facebook and Twitter. It captured a 43% share of voice on Twitter for #GRAMMYnoms, significantly amplifying Microsoft Surface's presence and impact during the event.
