Born in the vibrant city of Philadelphia, my journey took a transformative turn at 18 when I moved to the creative hub of Brooklyn. After graduating from Pratt Institute, I embarked on a dynamic 25-year career in the creative industry, constantly evolving and pushing boundaries.
My love affair with photography began early, and I never imagined I'd ever put the camera down. However, as my career and clientele grew, I found myself reflecting deeply on my craft. Why do people trust me to capture their moments, tell their stories, and innovate across emerging digital channels? These questions reshaped my entire approach to storytelling and content creation.
Over the past 15 years, this introspection has profoundly influenced my work. It has guided how I design digital experiences, define loyalty programs, and produce content at scale. While leading successful creative teams around the globe, I emphasize the purpose behind our work and its value to customers, ensuring that every strategic move we make is impactful.
From founding Swig Social with my wife Erin to collaborating with NASA on the Artemis 1 mission, I have continually pushed the limits of branded content. I've developed scalable processes for Fortune 500 companies to tell their unique stories. Today, my focus is on refining processes, bringing ambitious ideas to life, and managing executive expectations to deliver results that drive business growth and enhance customer experiences.
Clients include:
AdAge, Animal Planet, AOL, Apple, AT&T, Atlantic Records, Beauty Blitz, Calvin Klein, Coca Cola, Discovery Channel, Eli Lilly Pharmaceuticals, Florsheim, Ford Motor Company, got2b, InStyle, IHG, Holiday Inn, Holiday Inn Express, Microsoft Office, Microsoft Surface, Mr. Youth, MTV Networks, Muscle and Fitness, Oprah Winfrey Network, Red Bull, Robert Verdi, Sirene Collection, Skype, Sony Electronics, Sony Music Entertainment, Steven Alan, St. Ives, The DailyFront Row, The Food Network, Times of London, Tribeca Film Festival, TV Land, Victoria’s Secret, Yamaha