Calvin Klein - Fashion Week
Calvin Klein Fashion Week
Calvin Klein Fashion Week
NYFW Realtime Content
NYFW Realtime Content
ROLE:
Creative Director
AGENCY:
Swig Social
CLIENT:
Calvin Klein
PROJECT:
NY Fashion Week live event coverage
CHALLENGE:
Calvin Klein approached Swig to capture all of the behind the scenes action of their New York fashion shows. They wanted to be the first to share their exclusive candid moments and celebrity arrivals on their social feeds. Their goal was to put their fans back stage and in the front row while the models were still walking the runway.
SOLUTION:
First of their kind real time content solutions instantly publishing images to their social channels, driving brand awareness, share of voice enabling Calvin Klein to control the online conversation and story about their events.
RESULTS:
A 5 year engagement with Swig and CK. 20 Facebook posts, 60 Tweets, 6000+ retweets 420K engagements, 750+ million impressions across all global channels
